There are three types of menus on the players & groups tab.
Global action & downloads menu
There are two buttons above your player menu. These apply the conditions to ALL players.
Actions button: These actions apply to all your players.
Downloads button: You can also download certificates, rewards and parent letters for all your players.
Group menu
When you select a group, that group opens and reveals a 'Group Actions' button.
These actions apply to all the players only within that group. You can download certificates, rewards and parent letters for players in that group.
Individual menu
The three dots next to the player name give you actions that will apply to only that selected player.
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